IROHA이로하이로하
IROHA (이로하) is a member of ILLIT, the five-member girl group under BELIFT LAB that debuted on 25 March 2024. In 2026 she appeared in advertising for the Japanese cosmetics brand SHISEIDO MAQuillAGE, and an appearance on a Japanese terrestrial variety show in October was announced.
IROHA (이로하) is a member of ILLIT, the five-member girl group under BELIFT LAB. The agency’s official artist page gives her birthday as 4 February 2008 and lists her last of the five members. The group debuted on 25 March 2024.
Newsen reported that on 8 January 2026 she served as a special MC on Mnet’s M Countdown alongside YUNAH and WONHEE.
Sports Kyunghyang reported on 19 March 2026 that IROHA had appeared in advertising for the Japanese colour cosmetics brand SHISEIDO MAQuillAGE. As the brand has no official page stating a start date, this page records the day the report disclosed the fact.
ILLIT’s Japanese official site announced on 11 September 2026 that IROHA will appear on a TBS variety show broadcast at 7 p.m. on 9 October.
A video of IROHA performing ‘DANCE WITH ME NOW!’ at ILLIT GLITTER DAY IN JAPAN, the fan concert held at Osaka-jo Hall in September 2025, is posted on ILLIT’s official YouTube channel. K-Culture Radar links to the official upload rather than reposting the video.
Japanese official site announces TBS variety show appearance
The Japanese official site announced that IROHA will appear on a TBS programme broadcast at 7 p.m. on 9 October.
ILLIT Japanese official site · Source 1Advertising model for SHISEIDO MAQuillAGE
Sports Kyunghyang reported that IROHA had appeared in advertising for the Japanese colour cosmetics brand SHISEIDO MAQuillAGE.
Sports Kyunghyang · Source 2Special MC on Mnet's M Countdown
She hosted the live broadcast alongside YUNAH and WONHEE. ILLIT also performed NOT CUTE ANYMORE, its first single, that day.
Newsen · Source 3Cover stage of DANCE WITH ME NOW! from the Japanese fan concert released
Footage from ILLIT GLITTER DAY IN JAPAN, the fan concert held at Osaka-jo Hall on 3 and 4 September. Each of the five members performed one solo cover stage.
ILLIT official YouTube channel · Source 4BELIFT LAB
ILLIT are a five-member girl group under BELIFT LAB: Yunah, Minju, Moka, Wonhee and Iroha. Formed through JTBC's R U Next?, they debuted on 25 March 2024 with the mini album SUPER REAL ME, released the fourth mini album MAMIHLAPINATAPAI in April 2026 and a Korean version of 'I Got Your Back' in August.
SHISEIDO MAQuillAGE · Advertising model
The reports behind the facts above, for the ones no story on the site covers yet. A row with a story cites its sources there; the act's own channel and a brand's official page are linked in the rows themselves.
Translated from the Korean original.
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