Who Haerin is
Haerin is a member of NewJeans. The group’s second mini album, Get Up (21 July 2023), opens with ‘New Jeans’, a song that takes the group’s name as its title, and Bugs’ track information lists Haerin (HAERIN) among its lyricists alongside Gigi, Erika de Casier and Fine Glindvad Jensen.
Dior’s three divisions
On 26 April 2023 Xportsnews reported that, according to ADOR, Haerin would work as Dior’s global jewellery ambassador and as house ambassador for Dior’s fashion and beauty divisions, describing her as “the first K-pop artist to be named ambassador for Dior’s jewellery, fashion and beauty divisions at the same time”. Two days earlier, on 24 April, a Vogue digital photoshoot Haerin made with Dior had already been released.
The first campaign came that summer. On 14 August Dior presented new pieces from the ‘Rose des Vents’ fine jewellery line designed by Victoire de Castellane with Haerin (Money Today), and in September the second chapter of the same campaign introduced the Rose Céleste line (Lady Kyunghyang). On 16 April 2024 (Korea time) she attended Dior’s Fall 2024 women’s collection show in New York (Sports Kyunghyang).
Her first time hosting
SBS’s K-WAVE Concert Inkigayo (2 June 2024) was the stage for which Haerin was confirmed as an MC alongside ATEEZ’s Yunho and ZEROBASEONE’s Han Yu-jin. News Culture reported the news on 27 May and noted that it was Haerin’s first time as an MC since her debut.
Words from the covers
For the May 2024 issue of Harper’s Bazaar Korea she shot a photoshoot and a digital cover with Dior Joaillerie. In the cover interview for the November issue of Marie Claire Korea that year she said that when she is worried or wants to refresh herself she will “take out the notebook I often use and write down the feelings or thoughts I have right then” (Sports Kyunghyang, 12 October 2024). Elle Japan, too, revealed on 16 December 2024 the cover of its February 2025 issue, made by Haerin with Dior (MHN Sports).
On 14 August 2026 she was the first face of the multi-cover project that Marie Claire Korea and Christian Dior Beauty put together for the September issue. The cover’s theme is ‘THE FIRST BLOOM’. On 7 September she attended the photocall for the opening of Christian Dior Beauty’s ‘Rouge Dior On Stage Collection’ pop-up store at Lotte Department Store Jamsil in Songpa-gu, Seoul (Aju Business Daily), and the photo on this page was taken that day.