Hyein혜인혜인
Hyein is a member of NewJeans, a girl group under ADOR, a HYBE label. Louis Vuitton named her its ambassador in December 2022, and in 2024 she featured on 'Shh..', a track on IU's mini album The Winning.
Hyein is a member of NewJeans. Sports Kyunghyang reported on 17 February 2023 that before NewJeans, Hyein had debuted in the kids’ idol group U.sso girl under the activity name ‘Yujeong’, and that U.sso girl was active from 2017 to 2018. The member of the same group who went by ‘Yuha’ is now Rora of BABYMONSTER.
Hyein featured, together with the singer-songwriter Jo Won-sun, on ‘Shh..’, the third track of IU’s mini album The Winning (20 February 2024). The Hankook Ilbo reported both names on 5 February when the track list was revealed, and Xportsnews noted that Hyein had earlier, in July 2023, appeared in IU’s web series IU’s Palette. Hyein told Star News: “The fact that I could feature on a song by IU, my senior, was what excited me most” (17 February 2024).
Louis Vuitton announced on 30 December 2022 that it had named Hyein a new ambassador (Sports Kyunghyang). On 5 March the following year she left for Paris to attend Louis Vuitton’s Fall-Winter 2023 women’s collection show (Xportsnews), and on 29 April she attended the unveiling of Louis Vuitton’s Pre-Fall 2023 collection on the Jamsugyo Bridge over the Han River in Seoul as a brand ambassador (MK Sports). The photo on this page was taken at the photocall for the opening of a Louis Vuitton pop-up store at Shinsegae Department Store Gangnam on 26 July 2024 (bnt News).
Harper’s Bazaar Korea revealed its May issue with Hyein on the cover on 17 April 2023 — a photoshoot taken at a traditional house as part of her work as a Louis Vuitton ambassador (iMBC Entertainment). In the cover interview for the March 2024 issue of Vogue Korea she said: “I feel happiest and most joyful when the people who came to see our stage are really focused and enjoying it” (Star News), and on 15 March that year Elle Japan revealed its May issue cover with her as the model (Herald Pop). For the September 2026 cover of Harper’s Bazaar she wore Bottega Veneta’s Winter 2026 collection and posed with Stray Kids’ I.N (Fashion Seoul).
On Nippon TV’s live broadcast THE MUSIC DAY on 6 July 2024 she sang ‘Plastic Love’, the city pop song Mariya Takeuchi released in 1984 (THE FIRST TIMES, 22 August 2024). The Japanese entertainment outlet Modelpress, announcing the appearance on 29 June, presented the performance as a return of the solo stage that had drawn a response at the Tokyo Dome fan meeting.
ADOR
NewJeans are a girl group under ADOR, a HYBE label. Minji, Hanni, Danielle, Haerin and Hyein debuted as five on 22 July 2022, and the second mini album Get Up reached No. 1 on the Billboard 200 in 2023. The fourth-anniversary film released on 22 July 2026 featured Minji, Hanni, Haerin and Hyein.
Louis Vuitton · Ambassador
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Translated from the Korean original.
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