Hyunjin현진현진
Hyunjin is a member of Stray Kids. He wrote the lyrics of the solo song 'long for you' alone and drew its cover himself, and he said he put his "optimistic self" into the lyrics of the 2024 solo song 'So Good'. He became Versace's global brand ambassador in July 2023 and GUESS's global ambassador in March 2026.
Hyunjin (현진) is a member of Stray Kids, the eight-member group under JYP Entertainment. Appearing on Mnet’s TMI News in October 2019, he said he had joined JYP through street casting, and recalled that the business card a stranger handed him read JYP Entertainment: “At first I thought it was a scam” (Newsen). The Korea Herald introduced him as a dancer and rapper in a report on 13 September 2024.
He also makes his own choreography. Soompi reported on 9 May 2020 that, through the group’s self-produced series SKZ-PLAYER, he had released a solo dance video he choreographed himself to Billie Eilish’s ‘when the party’s over’. His explanation was that he had laid the loneliness of coming home after a show over the song.
NME reported on 15 March 2024, on his solo song ‘long for you’, that Hyunjin had written its lyrics alone, taken part in composing it and drawn its cover art himself. Before that, the digital album SKZ-REPLAY, released on 21 December 2022, carried ‘러브 언톨드’ (Reobeu Eontoldeu) — the English words love untold, written in Hangul — a solo song that renders longing in a rock and hip-hop sound (SPOTV News).
Of ‘So Good’, on 合 (HOP) in December 2024, he told Esquire Korea, “Out of the many sides of me, I picked my optimistic self and wrote the lyrics from there.” The Korea Herald introduced ‘Always Love’, his song with the American singer d4vd, on 27 June 2025.
His drawing goes on beyond the covers. In an interview with ELLE Korea in April 2024 he said, “Whatever the result, I draw what I want to draw. In the end, isn’t it meaningful that I’ve left one thing behind today?”
NME reported on 20 July 2023 that the Italian house Versace had chosen Hyunjin as its new global brand ambassador. According to WWD, he sat at Versace’s spring 2025 show in Milan on 20 September 2024, and chose four looks designed by Donatella Versace to wear for his solo stages on the group’s world tour dominATE.
The Korea Herald reported on 13 September 2024 that he had been chosen as a brand ambassador for the jeweller Cartier, and Soompi reported on 6 March 2026 that he had become GUESS’s new global ambassador. In September that year the brand unveiled its 2026 fall campaign with him.
Hyunjin's GUESS 2026 fall campaign is unveiled, with The Rolling Stones line in it
The fall campaign spread set in California was published, and the GUESS JEANS × The Rolling Stones collection is part of it.
Explainer · Read the storyHyunjin's GUESS 2026 summer campaign is unveiled
A summer campaign built around denim and T-shirts arrived, after the 'ROOM 1981' pop-up store in Seongsu-dong, Seoul.
Explainer · Read the storyGUESS names Hyunjin a global brand ambassador
Guess?, Inc. announced Hyunjin of Stray Kids as its newest global brand ambassador and unveiled his first GUESS JEANS campaign with it.
Explainer · Read the storyJYP Entertainment
Stray Kids are an eight-member JYP Entertainment boy group founded on 25 March 2018, per their official site. Bang Chan, Changbin and Han write and produce the albums as the production team 3RACHA. All nine Billboard 200 entries debuted at No. 1; KARMA won grand prizes at MAMA 2025 and the 2026 Golden Disc Awards.
GUESS · global ambassador
Versace · global brand ambassador
GUESS unveiled the photo spread for its '2026 Fall Campaign' with global ambassador Hyunjin on 10 September 2026. It is set in the California where the brand began in 1981, and the GUESS JEANS × The Rolling Stones collection is part of it. Hyunjin became a GUESS global brand ambassador on 6 March.
The reports behind the facts above, for the ones no story on the site covers yet. A row with a story cites its sources there; the act's own channel and a brand's official page are linked in the rows themselves.
Translated from the Korean original.
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