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Lee Know of Stray Kids, in a black jacket, rests one hand beside his face at the opening of the Gucci Edit Room pop-up in Seoul on 30 July 2026.Lee Know리노
K-POPIT 케이팝잇, via Wikimedia Commons · CC BY
Artists

Lee Know

리노

Lee Know is a member of Stray Kids. Before the debut he joined BTS on a tour of Japan as a backup dancer, and from August 2021 to November 2023 he hosted MBC's Show! Music Core. He became Gucci's global brand ambassador in June 2025.

Group
Stray Kids
Agency
JYP Entertainment
Debut
25 March 2018
Born
25 October 1998
Brand model
Gucci

From backup dancer to JYP

Lee Know (리노) is a member of Stray Kids, the eight-member group under JYP Entertainment. Appearing on SBS Power FM’s Cultwo Show on 12 August 2018, in the group’s fifth month since its debut, he confirmed that before the debut he had joined BTS on a tour of Japan as a backup dancer. Watching those seniors perform on big stages, he said, “I began to dream of being a singer, thinking that one day I too wanted to stand at the centre of a big venue like that, and that’s how I came to JYP” (Newsen).

His thinking on dance is in an interview with Esquire Korea in July 2025. He said he had taken up exercise in the first place in order to dance, and put the mark of a good dancer this way: “Isn’t a cool dancer someone who can dance even with their own style completely stripped away?”

The Saturday afternoon host

SPOTV News reported on 9 August 2021 that Lee Know had been chosen with NCT’s Jungwoo as a new host of MBC’s Show! Music Core, presenting it with Kim Min-ju from 14 August. The two handed the seats on after the broadcast of 4 November 2023, and in his farewell Lee Know said his two-plus years on Show! Music Core had been a time in which he learned a great deal as a host (Star News).

Songs in his own voice

His solo song on the digital album SKZ-REPLAY, released on 21 December 2022, is ‘나지막이’ (Najimagi), a word that means softly, in a low voice. SPOTV News introduced it as a song that brings out a plaintive vocal. The solo song ‘Youth’ is on 合 (HOP), released on 13 December 2024, and Newsen wrote that his individual teaser retold the youth of many different people as Lee Know’s own story.

Brands and giving

Sports Kyunghyang reported on 30 June 2025 that the Italian house Gucci had chosen Lee Know as its new global brand ambassador. WWD, writing the same day, said the brand would announce it the following day, and described Lee Know as an artist who has written lyrics and composed as well as performing on stage. In September 2026 the fashion brand Matin Kim named him its ambassador for the 2026 autumn-winter season.

The Korea Herald reported on 30 August 2026 that Lee Know had donated 100 million won through World Vision Korea two days earlier for flood relief in Nepal. The money goes toward food and nutrition, temporary shelter and clean water and sanitation. According to the same article, a donation of the same amount in 2024 had made him a member of World Vision’s Bob Pierce Honor Club.

Timeline

  1. Ambassador

    Lee Know named Matin Kim's 2026 autumn-winter season ambassador

    Matin Kim made Lee Know its ambassador for the 2026 autumn-winter season and released a season campaign that widens the label's unisex range.

    Brief · Read the story
Group

Stray Kids

Profile
Groups

Stray Kids

JYP Entertainment

Stray Kids are an eight-member JYP Entertainment boy group founded on 25 March 2018, per their official site. Bang Chan, Changbin and Han write and produce the albums as the production team 3RACHA. All nine Billboard 200 entries debuted at No. 1; KARMA won grand prizes at MAMA 2025 and the 2026 Golden Disc Awards.

Endorsements

Stories

K-popBriefTrend signal: Steady

Stray Kids' Lee Know is Matin Kim's 2026 autumn-winter season ambassador

The Korean fashion label Matin Kim named Lee Know of Stray Kids its ambassador for the 2026 autumn-winter season on 9 September 2026. Money Today and Sportal Korea reported it the same day, and Hago House, which runs the brand, said it had widened the season's unisex items and size range.

Sources

The reports behind the facts above, for the ones no story on the site covers yet. A row with a story cites its sources there; the act's own channel and a brand's official page are linked in the rows themselves.

  1. 01
    sports.khan.co.kr Gucci · global brand ambassador· 30 Jun 2025 Endorsements

Translated from the Korean original.

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