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Lee Know of Stray Kids, in a black jacket, rests one hand beside his face at the opening of the Gucci Edit Room pop-up in Seoul on 30 July 2026.Lee Know리노
K-POPIT 케이팝잇, via Wikimedia Commons · CC BY
Artists

Lee Know

리노

Lee Know is a member of Stray Kids, the eight-member group under JYP Entertainment. The official profile gives his birthday as 25 October 1998, and in June 2025 the Italian house Gucci named him its latest global brand ambassador.

Group
Stray Kids
Agency
JYP Entertainment
Debut
25 March 2018
Born
25 October 1998
Brand model
Gucci

Who is Lee Know?

Lee Know (리노) is a member of Stray Kids, the eight-member group under JYP Entertainment. The group’s official profile puts him second in the line-up and gives his birthday as 25 October 1998, and the official site dates the group’s founding to 25 March 2018.

Sports Kyunghyang reported on 30 June 2025 that the Italian house Gucci had chosen Lee Know as its new global brand ambassador. WWD, writing the same day, said the brand would announce it the following morning and described him as an artist who has worked as a songwriter and composer as well as a performer.

The Korea Herald reported on 30 August 2026 that Lee Know had donated 100 million won two days earlier through World Vision Korea for Nepal flood relief. The money goes toward food and nutrition, temporary shelter, and clean water and sanitation. The same article noted that a matching donation in 2024 had made him the youngest member of World Vision’s Bob Pierce Honor Club.

What to watch

The official music videos are published on the JYP Entertainment YouTube channel and the group’s own films on the Stray Kids channel. The official site at straykids.jype.com carries the discography with track credits and streaming links for each release. K-Culture Radar links to official uploads rather than rehosting them.

Timeline

  1. Ambassador

    Lee Know named Matin Kim's 2026 autumn-winter season ambassador

    Matin Kim made Lee Know its ambassador for the 2026 autumn-winter season and released a season campaign that widens the label's unisex range.

    Brief · Read the story
Group

Stray Kids

Profile
Groups

Stray Kids

JYP Entertainment

Stray Kids are an eight-member boy group under JYP Entertainment whose official site dates their founding to 25 March 2018. Their in-house unit 3RACHA (Bang Chan, Changbin and Han) writes and produces their albums; all nine of their Billboard 200 entries have debuted at No. 1, the latest THIS & THAT in August 2026.

Endorsements

Stories

K-popBriefTrend signal: Steady

Stray Kids' Lee Know is Matin Kim's 2026 autumn-winter season ambassador

The Korean fashion label Matin Kim named Lee Know of Stray Kids its ambassador for the 2026 autumn-winter season on 9 September 2026. Money Today and Sportal Korea reported it the same day, and Hago House, which runs the brand, said it had widened the season's unisex items and size range.

Sources

The reports behind the facts above, for the ones no story on the site covers yet. A row with a story cites its sources there; the act's own channel and a brand's official page are linked in the rows themselves.

  1. 01
    sports.khan.co.kr Gucci · global brand ambassador· 30 Jun 2025 Endorsements

Translated from the Korean original.

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