RESCENE and Woni Top the September Brand Reputation Rankings: What Changed Since August

What happened

In the September 2026 rookie idol group brand reputation analysis the Korea Institute of Corporate Reputation published on 1 September, RESCENE was ranked first. The brand reputation index came to 7,457,923, 10.03% above August’s 6,777,877. The participation index was 1,029,392, the media index 1,217,378, the communication index 2,735,487 and the community index 2,475,666, and the positive ratio was 94.30%.

In the rookie idol individual analysis published on 2 September, RESCENE’s Woni was ranked first. Her index came to 2,857,659, 13.93% above August’s 2,508,173. The participation index was 644,292, the media index 701,291, the communication index 768,915 and the community index 743,162, and the positive ratio was 94.32%. Break News reported that RESCENE’s members took all five of the top five places in the category.

In the two categories this is a second consecutive month at first place, after August. What the brand reputation index measures, how the four indices are divided and why each category has its own measurement window were explained in the August article.

When and where

The rookie idol group analysis read 19,735,635 pieces of brand big data extracted from 1 August to 1 September 2026. The subjects were boy groups and girl groups that debuted in 2023 or later. The category’s total volume of big data was 22.64% below August’s 25,512,605. The rookie idol individual analysis read 14,634,013 pieces extracted from 2 August to 2 September, and that category’s total was 18.37% below August’s 17,927,629. The two decreases are changes in each category’s total data volume, not RESCENE’s or Woni’s index. Break News and Daily Today reported the group category on 1 September, and Break News and Star News the individual category on 2 September.

Why it matters

What changed from the August release is the keywords. In the rookie idol group category the keyword analysis returned ‘LOVE ATTACK’, ‘REMINE’ and ‘안월잘부’ in August and ‘LOVE ATTACK, Pretty Girl, 안원잘부’ in September, so ‘Pretty Girl’ is the new entry. In the same category the link analysis moved from ‘cheering’, ‘reverse run’ — a song climbing back up the charts long after its release — and ‘taking first place’ in August to ‘cheer on, donate, advertise’ in September. Woni’s keyword analysis moved from ‘LOVE ATTACK, 안월잘부, REMINE’ in August to ‘안월잘부, Like Woni, superstar’ in September, so ‘Like Woni’ and ‘superstar’ are the new entries, and her link analysis returned ‘lovely, advertise, cheer on’. Soompi rendered the group’s keywords as ‘LOVE ATTACK’ and ‘Pretty Girl’. ‘Pretty Girl’ is the remake single whose promotions RESCENE recently wrapped up.

What you need to know

• RESCENE’s September rookie idol group brand reputation index of 7,457,923 is 10.03% above August’s 6,777,877, and Woni’s rookie idol individual index of 2,857,659 is 13.93% above August’s 2,508,173.
• The measurement windows differ by category: 1 August to 1 September for the group category and 2 August to 2 September for the individual category.
• The positive ratio was analysed at 94.30% for RESCENE and 94.32% for Woni.
• Before the September releases, RESCENE was also first in the August 2026 star brand reputation analysis published on 29 August. That index was 10,180,185, 27.65% above the previous month’s 7,974,809, and the category covered the top-ranked brands among entertainers, singers, trot singers, drama actors, film actors, boy groups, girl groups and sports figures.
• The definitions of the four indices and how the index is produced were explained in the August article.