RESCENE and Woni Top Four Brand Reputation Categories in August 2026: What the Index Measures

What happened

The Korea Institute of Corporate Reputation published its brand reputation analyses category by category through August 2026. RESCENE was ranked first in three of them — rookie idol group, girl group and singer — and RESCENE’s Woni was ranked first in the rookie idol individual category.

The rookie idol group analysis read 25,512,605 pieces of brand big data measured from 4 July to 4 August 2026. RESCENE’s rookie idol group brand reputation index came to 6,777,877, made up of a participation figure of 1,466,570, a media figure of 1,091,830, a communication figure of 2,414,351 and a community figure of 1,805,126. The positive ratio was analysed at 92.58%. The link analysis returned ‘cheering’, ‘reverse run’ — a song climbing back up the charts long after its release — and ‘taking first place’, and the keyword analysis ‘LOVE ATTACK, REMINE, 안월잘부’.

The rookie idol individual analysis read 17,927,629 pieces of brand big data measured from 5 July to 5 August 2026. Woni’s index came to 2,508,173 — a participation figure of 794,970, a media figure of 476,137, a communication figure of 678,208 and a community figure of 558,858. That is 58.25% above the previous month’s 1,584,988. The positive ratio came to 92.60%, and the keyword analysis returned ‘LOVE ATTACK, 안월잘부, REMINE’.

The girl group analysis read 67,613,548 pieces of brand big data measured from 9 July to 9 August 2026, 26.87% more than July’s 53,294,296. The institute’s director said RESCENE’s per-item analysis showed brand consumption up 1.66%, brand issue up 9.97%, brand communication up 42.03% and brand diffusion up 25.69%. He added that the link analysis returned ‘cheering’, ‘communicating’ and ‘advertising’, the keyword analysis ‘Pretty Girl, LOVE ATTACK, REMINE’, and the positive ratio 94.91%.

The singer analysis was published on 22 August 2026. The institute read 129,484,511 pieces of singer brand big data from 22 July to 22 August. RESCENE’s singer brand reputation index came to 8,577,564 — a participation figure of 1,600,484, a media figure of 2,298,383, a communication figure of 2,332,771 and a community figure of 2,345,927. That is about 28.3% above July’s 6,687,715.

Why is it trending?

Across the four analyses the institute published in August 2026, RESCENE was ranked first in three categories and Woni first in the rookie idol individual category. The singer figure came in about 28.3% above the previous month, and Woni’s 58.25% above hers. The four read online big data from four different periods, so August publication dates do not mean the same window.

What you need to know

• The brand reputation index is produced by analysing consumers’ brand participation, media, communication and community activity. The girl group category is measured with the same four figures.
• The index is not a streaming chart result but an analysis of online brand big data collected over a set period: 129,484,511 pieces for the singer category, 67,613,548 for girl group, 25,512,605 for rookie idol group and 17,927,629 for rookie idol individual.
• Each category has its own measurement window: 4 July to 4 August for rookie idol group, 5 July to 5 August for rookie idol individual, 9 July to 9 August for girl group, and 22 July to 22 August for singer.
• A growth figure compares the same category with the previous month. RESCENE’s singer index of 8,577,564 is about 28.3% above July’s 6,687,715, and Woni’s 2,508,173 is 58.25% above the previous month’s 1,584,988.
• In the positive/negative analysis RESCENE’s positive ratio came to 94.91% in the girl group category and 92.58% in the rookie idol group category, and Woni’s to 92.60%.
• The figure that girl group data rose 26.87% on July is the change in the total volume of girl group brand big data, not any one team’s index.