Skip to content
K-Culture Radar
Zena of RESCENE raises both hands to wave in the departures hall at Incheon International Airport, 12 August 2026.Zena제나
K-POPIT 케이팝잇, CC BY 3.0, via YouTube · CC BY
ArtistsTrend signal: Rising · 68

Zena

제나

Zena (제나) is a member of RESCENE, the five-member girl group that debuted in March 2024. She is from Gyeongju, which made RESCENE its tourism ambassadors in June 2026.

Group
RESCENE
Position
Vocalist
Agency
THE MUZE Entertainment
Debut
26 March 2024
Born
27 November 2008
From
Gyeongju, South Korea
Brand model
Hanskin, Hollys Coffee, A:PE, MBC 2026 Aichi-Nagoya Asian Games

Who is Zena?

Zena (제나) is a vocalist in RESCENE, the five-member girl group that debuted under THE MUZE Entertainment on 26 March 2024 with the single album Re:Scene. She is from Gyeongju. Before RESCENE she was the visual model for ZENA, a character in the virtual idol group MAVE:, and her stage name comes from that character; Hanteo News retold the story on 10 June 2026. MAVE: was launched in January 2023 by Kakao Entertainment and Netmarble. At the debut showcase on 26 March 2024, eDaily reported, Zena said that as the virtual model she could not speak, and that appearing as herself made her nervous.

2026, and the Silla princess

Two dialect episodes went up on Woni’s YouTube channel 안녕하세요원이입니다잘부탁드립니다 (Anwonjalbu) in May 2026. The exchange between Woni, who speaks the Geoje dialect, and Zena, who speaks the Gyeongju one, spread, and fans began calling Zena 신라공주 — the Silla princess. Hanteo News noted on 10 June that the nickname was already circulating among fans. On 29 June the city of Gyeongju cited Zena’s roots there and appointed RESCENE its tourism ambassadors, as SBS reported. Seoul Shinmun covered the promotion plan that followed on 3 August, and on 4 August Daegu Ilbo visited the dance academy in Gyeongju that Zena had attended.

A summer back home

Anwonjalbu closed its first season on 17 July 2026 and, after a three-week break, opened its second on 7 August in Zena’s home city with the episode ‘경주에서 올라온 아이돌’. In the 11 August episode Zena walked Hwangnidan-gil and returned to the dance academy she used to attend; MHN Sports wrote that it was her first visit home since she became known. An episode filmed at Gyeongju World followed on 14 August. That month the city’s own YouTube channel posted a 51-second short on 8 August and a long-form video on 18 August. Filmed at the Rawon botanical garden in Bomun-dong, it shows RESCENE in traditional dress re-enacting a Silla-era procession with the Silla court-music troupe (신라고취대) before receiving honorary Silla princess certificates.

Away from the channel

In an Anwonjalbu episode published on 21 August 2026 Zena met the actor Go Youn-jung. Go offered to have a meal together and the two exchanged contact details; the next day Zena told a fan-communication platform that Go had sent a full-length mirror and a stool to her dorm. OSEN, News1 and CBC News each reported it. In brand work, the beauty brand Hanskin made Zena and Minami its models on 24 August, as bnt news reported.

What to watch now

Gyeongju city’s honorary Silla princess video and the three Gyeongju episodes of Anwonjalbu’s second season are the longest record of Zena’s summer of 2026. RESCENE’s stages and music videos go up on the group’s official channel, and the tourism ambassadorship continues through the city’s own channel.

Timeline

  1. Channel

    Zena's Chuseok trot medley goes up on Woni's channel Anwonjalbu

    Zena sings six trot songs back to back, from '용두산 엘레지' to '초혼', with the other members on the chorus. Jeonnam Ilbo put the video at 18.09 million views on 16 October.

    Explainer · Read the story
  2. Endorsement

    Named MLB's 26FW campaign brand models, with teaser content

    MLB posted teaser content for its 26FW campaign to its official social accounts, announcing Liv, Minami, May and Zena as brand models.

    Explainer · Read the story
  3. Endorsement

    Hanskin brand model, with Zena

    The two front the brand's rebranding campaign for its PDRN radiance serum.

    Roundup · Read the story
  4. Ambassador

    Tourism ambassadors for Gyeongju

    Zena was named with the group at the city's appointment.

    Feature · Read the story
Group

RESCENE

Profile
GroupsTrend signal: Rising

RESCENE

THE MUZE Entertainment

RESCENE are a five-member girl group under THE MUZE Entertainment. They debuted on 26 March 2024 with the single album Re:Scene and its title track "UhUh".

ArtistsTrend signal: Surging

Woni

Leader · Vocalist

ArtistsTrend signal: Rising

Liv

Vocalist

ArtistsTrend signal: Rising

May

Vocalist

Endorsements

Stories

Explainer

K-popTrend signal: Surging

Zena's Chuseok Trot Medley: 18 Million Views and a Reverse Run for 'Ppang Ppang'

A Chuseok special in which RESCENE's Zena sang six trot songs back to back on Woni's YouTube channel stood at 18.09 million views on 16 October 2026, Jeonnam Ilbo reported. Jang Yoon-jeong left a comment under it, and Park Sang-cheol's 'Ppang Ppang' reached No. 3 on Melon's trot chart.

K-popTrend signal: Steady

RESCENE's 'Busy Boy': What AA Project and Aria Are

RESCENE's 'Busy Boy' (27 February 2026) opened AA Project and put a new song's master rights into Aria's $APL portfolio at release. What the parties said, and the Galantis remix.

K-popTrend signal: Surging

Why Is RESCENE Everywhere in 2026?

A song from August 2024 topped Melon in July 2026, a KARA remake gave RESCENE their first music show wins and four Korean cities made them ambassadors. Here is the chain of events behind the year, with sources.

Feature

K-popFeatureTrend signal: Surging

The Show Woni Asked For: RESCENE's Woni and Minami on 'Salon Drip' EP.150

RESCENE's Woni and Minami appeared on episode 150 of the YouTube web variety show 'Salon Drip', published on 28 July 2026. It is the programme Woni had named in an earlier interview as the one she wanted to do, and the episode turned to first paycheques and to the streaming behind RESCENE's reverse run.

K-popFeatureTrend signal: Surging

Before RESCENE: Zena Was the Face Behind a Virtual Idol

In her second year of middle school, Zena was the human visual model for a character in the virtual idol group MAVE: — and she now performs under that character's name. She said so at RESCENE's 2024 debut showcase; in June 2026 the story finally travelled.

StoriesFeatureTrend signal: Rising

Five Weeks of Suwon: How a City Cast RESCENE's Liv

Suwon appointed RESCENE its ambassadors on 24 June 2026 and then kept filming: a day-one video, a run of shorts, a first pitch at KT Wiz Park, and an entertainment-format promotional film for the city's Visit Year. Here is what those five weeks actually produced.

StoriesFeatureTrend signal: Rising

Why is Zena called a Silla princess? Gyeongju made it official

Fans called Zena '신라공주' for the Gyeongsang dialect she speaks on camera. On 2 August 2026 the city of Gyeongju put her in traditional dress, walked her through a Silla procession and handed her an honorary Silla princess certificate. Here is the whole arc.

StoriesFeatureTrend signal: Rising

Goyang Yaho: What RESCENE Signed Up For in May's Hometown

Goyang appointed RESCENE at City Hall on 2 July 2026, and the video it posted the next day has passed 1.1 million views on a municipal channel. Here is what the group agreed to promote, the city mascot it put on its head, and what May said about home.

StoriesFeatureTrend signal: Rising

How Goyang Turned RESCENE May's Birthday Into a City Campaign

On 19 August 2026 the city of Goyang spent RESCENE member May's birthday on her: a video with juniors from her two old schools and the mayor, a gold-lit fountain show at Ilsan Lake Park, and displays at the tourist centre. Here is what a Korean city ambassadorship actually involves.

K-popFeatureTrend signal: Surging

Who Are Lee Seon-min and Yoo Young-woo, Woni's Driving Uncles?

Lee Seon-min debuted in 2016 and Yoo Young-woo in 2019, and each saw the sketch programme he was appearing on end within about a year. From August 2025 to July 2026 the two sat beside RESCENE's Woni through her driving lessons, and by August 2026 both were describing what those eleven months changed.

K-popFeatureTrend signal: Steady

Who Are RESCENE? Members, Fandom Name and Discography

RESCENE debuted in March 2024 and broke out in 2026 with a song from 2024. The reference version: the five members and where they are from, the 'Scene' + 'Scent' name, every release the agency lists, the fandom name REMINE and how the breakout year actually ran.

StoriesFeatureTrend signal: Steady

Why Four Korean Cities Made RESCENE Their Ambassador

Between 22 May and 2 July 2026, Geoje, Suwon, Gyeongju and Goyang each appointed RESCENE as their ambassadors — one city per member, starting with a short-form clip instead of a ceremony. Here is each appointment, what each city asked for, and the one gap left in the set.

K-popFeatureTrend signal: Surging

How K Car's Driving Series Cast Woni Before Her Breakout

In August 2025 K Car's YouTube channel 스튜디오ㅋㅇㅋ cast RESCENE's Woni as its learner driver, well before the '거제 야호' meme made her a breakout star. The series' timeline, and what the press credits it with.

Brief

K-popBriefTrend signal: Steady

RESCENE Take Two Awards at the 2026 SPOTV K-POP AWARDS

RESCENE won the Global Connect award and the SPOTV Ambassador award at the 2026 SPOTV K-POP AWARDS, held at Ilsan KINTEX in Goyang, Gyeonggi Province, on 6 September 2026. Sports Khan wrote that the two trophies bring the group's award-show total to four.

K-popBriefTrend signal: Surging

Anwonjalbu Reaches Two Million Subscribers Seven Months After It Opened

The YouTube channel of RESCENE's Woni, Anwonjalbu, passed two million subscribers on 5 September 2026. Ilgan Sports put it at 2.03 million the following day, about seven months after the first video went up in February. YouTube's own figures on 7 September are 2.04 million subscribers and 387,214,067 lifetime views.

K-popBriefTrend signal: Steady

RESCENE Take Two Awards at the 2026 K-World Dream Awards

RESCENE won the K World Dream Best Fandom Award and the K World Dream Best Visual Content Award at the 2026 K-World Dream Awards, held at KINTEX in Goyang on 27 August 2026. They performed 'Deja Vu' at the ceremony.

K-popBriefTrend signal: Steady

Hollys' first brand model RESCENE stars in three folk-tale ads

Hollys named RESCENE its first brand model on 18 August 2026, 28 years after the chain launched in 1998, and released three folk-tale ads with the group on its official YouTube channel on 26 August 2026, with Woni, May, Zena, Liv and Minami playing characters.

Roundup

K-popRoundupTrend signal: Steady

RESCENE's Scent on Every Record, From Floral to Grapefruit

RESCENE have set one main scent on seven records, from the floral of the March 2024 debut single Re:Scene to the grapefruit of 'Pretty Girl' in July 2026, with ambergris, soap, grass, berry and incense between. The concept began with CEO Lee Ju-heon's keyword 'scent', producer Kim Hye-su told IZM.

K-popRoundupTrend signal: Steady

The brands and organisations RESCENE fronted in 2026

RESCENE were named models for CU, Domino's Pizza, Narangd Cider, Elite school uniforms, APE and Hollys through 2026. Hollys says it is its first brand model since 1998. Woni, Minami and Zena added solo deals, and RESCENE returned as Character Licensing Fair ambassadors.

K-popRoundupTrend signal: Steady

RESCENE's Firsts and Milestones, 2024–2026

Twelve dated entries, from a song released before the group debuted to a coffee chain's first brand model — in the order they happened, with a source each.

Sources

The reports behind the facts above, for the ones no story on the site covers yet. A row with a story cites its sources there; the act's own channel and a brand's official page are linked in the rows themselves.

  1. 01
    v.daum.net Hanskin · brand model· 24 Aug 2026 Endorsements
  2. 02
    biz.heraldcorp.com Hollys Coffee · brand model· 18 Aug 2026 Endorsements
  3. 03
    mt.co.kr A:PE · brand model· 13 Aug 2026 Endorsements
  4. 04
    sports.khan.co.kr MBC 2026 Aichi-Nagoya Asian Games · broadcast ambassador· 23 Jul 2026 Endorsements
  5. 05
    hankyung.com Narangd Cider · model· 21 Jul 2026 Endorsements
  6. 06
    news.yeosu.go.kr 7th Island Day · Ambassador· 21 Jul 2026 Endorsements
  7. 07
    sedaily.com Character Licensing Fair 2026 · promotional ambassador· 16 Jul 2026 Endorsements
  8. 08
    efnews.co.kr Domino's Pizza · exclusive brand model· 14 Jul 2026 Endorsements
  9. 09
    etoday.co.kr Elite Student Uniforms · exclusive model, second year· 3 Jul 2026 Endorsements
  10. 10
    mt.co.kr Goyang City · promotional ambassador· 2 Jul 2026 Endorsements
  11. 11
    etnews.com CU · brand model· 1 Jul 2026 Endorsements
  12. 12
    news.sbs.co.kr Gyeongju City · tourism ambassador· 29 Jun 2026 Endorsements
  13. 13
    dailian.co.kr Suwon City · promotional ambassador· 24 Jun 2026 Endorsements
  14. 14
    kukinews.com Geoje City · promotional ambassador· 22 May 2026 Endorsements
  15. 15
    newswire.co.kr Korea Youth Association · 2025 promotional ambassador· 11 Feb 2025 Endorsements
  16. 16
    madclub.co.kr Ongredients · model· 4 Sept 2024 Endorsements