GroupsTrend signal: Rising
RESCENE
THE MUZE Entertainment
RESCENE are a five-member girl group under THE MUZE Entertainment. They debuted on 26 March 2024 with the single album Re:Scene and its title track "UhUh".
ArtistsTrend signal: Rising · 68
Liv
리브
Liv (리브) is a member of RESCENE, the five-member girl group that debuted in March 2024. She grew up in Suwon, which made RESCENE its ambassadors in June 2026.
- Group
- RESCENE
- Position
- Vocalist
- Agency
- THE MUZE Entertainment
- Debut
- 26 March 2024
- Born
- 11 October 2006
- From
- Suwon, South Korea
- Brand model
- Hollys Coffee, A:PE, MBC 2026 Aichi-Nagoya Asian Games, Narangd Cider
Who is Liv?
Liv (리브) is a member of the girl group RESCENE, which debuted under THE MUZE Entertainment on 26 March 2024 with the single album Re:Scene. She grew up in Guun-dong, Suwon; when the city appointed RESCENE as its ambassadors on 24 June 2026, Dailian named her as the member with local roots.
What to watch
RESCENE’s official YouTube channel is the right starting point. K-Culture Radar links to official uploads rather than rehosting clips, so follow the group’s channel and the performance stages of Korean music shows.
Official links
Timeline
- Endorsement
Named MLB's 26FW campaign brand models, with teaser content
MLB posted teaser content for its 26FW campaign to its official social accounts, announcing Liv, Minami, May and Zena as brand models.
Explainer · Read the story - Ambassador
Suwon's Year of Visit promotional film, fronted by Liv
The city put a one-minute quiz-format film for its 2026–2027 Year of Visit on its own channels, at Suwon Station and on stadium screens.
Feature · Read the story - Ambassador
Promotional ambassadors for Suwon
Liv was named with the group at the city's appointment.
Feature · Read the story
Group
Profile RESCENE
Endorsements
Hollys Coffee · brand model · RESCENE
A:PE · brand model · RESCENE
MBC 2026 Aichi-Nagoya Asian Games · broadcast ambassador · RESCENE
Narangd Cider · model · RESCENE
7th Island Day · Ambassador · RESCENE
Character Licensing Fair 2026 · promotional ambassador · RESCENE
Domino's Pizza · exclusive brand model · RESCENE
Elite Student Uniforms · exclusive model, second year · RESCENE
Goyang City · promotional ambassador · RESCENE
CU · brand model · RESCENE
Gyeongju City · tourism ambassador · RESCENE
Suwon City · promotional ambassador · RESCENE
Geoje City · promotional ambassador · RESCENE
Korea Youth Association · 2025 promotional ambassador · RESCENE
Ongredients · model · RESCENE
Stories
Explainer
K-popTrend signal: Steady
What RESCENE Does as MBC's Asian Games Broadcast Ambassador: From the 10 September Opener to 'Star Tutor RESCENE'
MBC named RESCENE its broadcast ambassador for the 2026 Aichi-Nagoya Asian Games on 23 July 2026. The Games run 16 days from 19 September to 4 October; MBC's coverage opens on 10 September with men's basketball, South Korea against Saudi Arabia, and Woni and Minami's 'Star Tutor RESCENE' is due in the main broadcasts.
K-popTrend signal: Rising
RESCENE's Liv, Minami, May and Zena Front MLB's 26FW Campaign: 'SLEEK, THE RESCENE WAY'
MLB has named RESCENE's Liv, Minami, May and Zena its new brand models, Ilgan Sports reported on 3 September 2026. The brand announced it on 1 September with a 26FW campaign teaser and released the photoshoot on 3 September. The campaign film 'SLEEK, THE RESCENE WAY.' went up the same day.
K-popTrend signal: Steady
RESCENE in CU's 'Every Scene of Daily Life' Campaign: 18,800 Stores and a Voice at the Checkout
CU said on 1 September 2026 that it had begun the 'Every Scene of Daily Life, CU' campaign with its brand models RESCENE. Material goes up in about 18,800 stores, and voice lines from Woni, Minami and Zena play at the checkout and over store speakers. The brand film went up on 26 August.
K-popTrend signal: Steady
RESCENE's Five Members Enter Nexon's Sudden Attack — From the June Showcase to the 30 July Release
Nexon released all five RESCENE members — Woni, Minami, Liv, May and Zena — as new characters in the online FPS Sudden Attack on 30 July 2026. The characters come from the game's Multi Count item, and Nexon announced a launch event running to 3 September. RESCENE had previewed it at the game's showcase in June.
K-popTrend signal: Surging
Go Youn-jung Meets RESCENE's Zena: The Lookalike Story Explained
RESCENE's Zena met Go Youn-jung, the actress press call her lookalike, on Woni's channel on 21 August 2026: a meal offer, swapped numbers, then a pink mirror.
K-popTrend signal: Surging
How Liv and May Turned Woni's Channel Into a Whole-RESCENE Show
Liv and May were the last RESCENE members to appear on Woni's YouTube channel. Their 12 June 2026 episode reached 4.46 million views in three days and 5.84 million in a week.
K-popTrend signal: Steady
RESCENE Before the Breakout: 'lip bomb' Sales and the Korea First Brand Award
Before the 2026 reverse run, RESCENE's third mini album lip bomb sold 104,406 copies in its first week and the group took the rising-star female idol award at the 2026 Korea First Brand Awards. What the numbers show.
K-popTrend signal: Steady
RESCENE's 'Busy Boy': What AA Project and Aria Are
RESCENE's 'Busy Boy' (27 February 2026) opened AA Project and put a new song's master rights into Aria's $APL portfolio at release. What the parties said, and the Galantis remix.
K-popTrend signal: Surging
RESCENE's Dialect Episodes: Woni, Zena and 'Silla Princess'
Two May 2026 dialect episodes on Woni's channel gave RESCENE's Zena the 'Silla princess' name and a set of catchphrases. What Korean press reported, explained.
Feature
K-popFeatureTrend signal: Surging
Anwonjalbu Opened Its One-Million Gold Button at 1.96 Million — the Five Scenes the Members Picked
The YouTube channel of RESCENE's Woni, Anwonjalbu, published its one-million-subscriber Q&A, 'How do you feel right now?', on 4 September 2026. Sports Kyunghyang called it a gold button unboxing opened after the channel had passed 1.96 million, and Ilgan Sports set out the scenes each member picked.
K-popFeatureTrend signal: Surging
The Show Woni Asked For: RESCENE's Woni and Minami on 'Salon Drip' EP.150
RESCENE's Woni and Minami appeared on episode 150 of the YouTube web variety show 'Salon Drip', published on 28 July 2026. It is the programme Woni had named in an earlier interview as the one she wanted to do, and the episode turned to first paycheques and to the streaming behind RESCENE's reverse run.
K-popFeatureTrend signal: Steady
RESCENE, Omniscient Interfering View's first-ever single guest: what episode 410 left behind
iMBC Entertainment reported that episode 410 of MBC's Omniscient Interfering View, broadcast at 11:10 p.m. on 8 August 2026, was the programme's first single-guest special: RESCENE filled it as a full five-member line-up, after Star News reported 100 advertising enquiries since their 11 July 2026 appearance.
StoriesFeatureTrend signal: Rising
Five Weeks of Suwon: How a City Cast RESCENE's Liv
Suwon appointed RESCENE its ambassadors on 24 June 2026 and then kept filming: a day-one video, a run of shorts, a first pitch at KT Wiz Park, and an entertainment-format promotional film for the city's Visit Year. Here is what those five weeks actually produced.
StoriesFeatureTrend signal: Rising
Goyang Yaho: What RESCENE Signed Up For in May's Hometown
Goyang appointed RESCENE at City Hall on 2 July 2026, and the video it posted the next day has passed 1.1 million views on a municipal channel. Here is what the group agreed to promote, the city mascot it put on its head, and what May said about home.
StoriesFeatureTrend signal: Rising
How Goyang Turned RESCENE May's Birthday Into a City Campaign
On 19 August 2026 the city of Goyang spent RESCENE member May's birthday on her: a video with juniors from her two old schools and the mayor, a gold-lit fountain show at Ilsan Lake Park, and displays at the tourist centre. Here is what a Korean city ambassadorship actually involves.
K-popFeatureTrend signal: Rising
Not Chiba, Busan: Minami Pitched for the Other Lotte
Minami is from Chiba, home of the Chiba Lotte Marines. On 31 July 2026 she threw the first pitch in Busan for the Lotte Giants — the Korean one. Fans asked whether she had turned up at the wrong Lotte, and the Korean press ran with it.
K-popFeatureTrend signal: Rising
RESCENE Hit No. 1 on Melon — and Say Their First Settlement Hasn't Arrived
On MBC's '최우수산' on 12 July 2026, Liv, May and Zena said their first settlement had not arrived yet — three weeks after 'LOVE ATTACK' topped Melon. Here is what each said she would do with it, and what a 정산 actually is.
K-popFeatureTrend signal: Steady
Who Are RESCENE? Members, Fandom Name and Discography
RESCENE debuted in March 2024 and broke out in 2026 with a song from 2024. The reference version: the five members and where they are from, the 'Scene' + 'Scent' name, every release the agency lists, the fandom name REMINE and how the breakout year actually ran.
StoriesFeatureTrend signal: Steady
Why Four Korean Cities Made RESCENE Their Ambassador
Between 22 May and 2 July 2026, Geoje, Suwon, Gyeongju and Goyang each appointed RESCENE as their ambassadors — one city per member, starting with a short-form clip instead of a ceremony. Here is each appointment, what each city asked for, and the one gap left in the set.
Brief
K-popBriefTrend signal: Steady
RESCENE Take Two Awards at the 2026 SPOTV K-POP AWARDS
RESCENE won the Global Connect award and the SPOTV Ambassador award at the 2026 SPOTV K-POP AWARDS, held at Ilsan KINTEX in Goyang, Gyeonggi Province, on 6 September 2026. Sports Khan wrote that the two trophies bring the group's award-show total to four.
K-popBriefTrend signal: Surging
Anwonjalbu Reaches Two Million Subscribers Seven Months After It Opened
The YouTube channel of RESCENE's Woni, Anwonjalbu, passed two million subscribers on 5 September 2026. Ilgan Sports put it at 2.03 million the following day, about seven months after the first video went up in February. YouTube's own figures on 7 September are 2.04 million subscribers and 387,214,067 lifetime views.
K-popBriefTrend signal: Steady
RESCENE Take Two Awards at the 2026 K-World Dream Awards
RESCENE won the K World Dream Best Fandom Award and the K World Dream Best Visual Content Award at the 2026 K-World Dream Awards, held at KINTEX in Goyang on 27 August 2026. They performed 'Deja Vu' at the ceremony.
K-popBriefTrend signal: Steady
Hollys' first brand model RESCENE stars in three folk-tale ads
Hollys named RESCENE its first brand model on 18 August 2026, 28 years after the chain launched in 1998, and released three folk-tale ads with the group on its official YouTube channel on 26 August 2026, with Woni, May, Zena, Liv and Minami playing characters.
Roundup
K-popRoundupTrend signal: Steady
RESCENE's Scent on Every Record, From Floral to Grapefruit
RESCENE have set one main scent on seven records, from the floral of the March 2024 debut single Re:Scene to the grapefruit of 'Pretty Girl' in July 2026, with ambergris, soap, grass, berry and incense between. The concept began with CEO Lee Ju-heon's keyword 'scent', producer Kim Hye-su told IZM.
K-popRoundupTrend signal: Steady
The brands and organisations RESCENE fronted in 2026
RESCENE were named models for CU, Domino's Pizza, Narangd Cider, Elite school uniforms, APE and Hollys through 2026. Hollys says it is its first brand model since 1998. Woni, Minami and Zena added solo deals, and RESCENE returned as Character Licensing Fair ambassadors.
K-popRoundupTrend signal: Steady
RESCENE's Firsts and Milestones, 2024–2026
Twelve dated entries, from a song released before the group debuted to a coffee chain's first brand model — in the order they happened, with a source each.
Sources
The reports behind the facts above, for the ones no story on the site covers yet. A row with a story cites its sources there; the act's own channel and a brand's official page are linked in the rows themselves.
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