Gentle Monster's 2026 Veggie Collection: Karina's Teaser and Eight Pop-Ups

What happened

Gentle Monster has released a teaser for its 2026 Veggie Collection, and Karina of aespa appears in it. According to Newstap, the video went up on the brand’s official Instagram on 14 May 2026 and shows Karina washing a tomato and biting into it while wearing Gentle Monster eyewear. The same outlet wrote that the film sets up a restrained tension, with the sound of a bleak wind.

Singlelist reported that the video opens on the tomato being washed and ends with nothing but the tomato’s stem left. News1 also reported that day that the brand had released the teaser with Karina, adding that the full campaign film would follow.

When and where

The pre-order opened four days after the teaser. Newstap and Singlelist reported that orders could be placed from 10 p.m. on 18 May 2026 on Gentle Monster’s official website.

The pop-ups run in several cities. The brand’s own page lists eight locations: Los Angeles, two venues in Seoul, Tokyo, two in Beijing, Shanghai and Bangkok. KMJ gave the two Seoul venues as Seongsu and Dosan and reported that the pop-ups are built around a giant tomato object and a vegetable character called Veggiemon. According to the brand’s page, buying a Veggie Collection item at a pop-up store or online earns a random doll keyring.

Why it matters

What the brand writes on its own page is short. The 2026 Veggie Collection is a set of folding eyewear that reinterprets the forms and colours of vegetables; the range is ten folding styles, each offered in several colourways. The same page says Karina appears in the campaign.

KMJ reported that the collection is built around organic curves, temple details that recall stems and vines, and a portable folding structure. According to the same report, the campaign film has Karina wearing the eyewear across a desolate field, a tower of sheep and a dive into a tomato.

aespa’s official YouTube channel posted a behind-the-scenes video of Karina’s Gentle Monster shoot on 6 July 2026. That is the video this story carries; the teaser itself is on the brand’s Instagram and is not reproduced here.

What you need to know

• The teaser went up on Gentle Monster’s official Instagram on 14 May 2026, with Karina of aespa in it.
• The pre-order opened at 10 p.m. on 18 May 2026 on Gentle Monster’s official website.
• The 2026 Veggie Collection is ten folding eyewear styles, each offered in several colourways.
• The pop-ups run in eight locations: Los Angeles, two venues in Seoul, Tokyo, two in Beijing, Shanghai and Bangkok.
• Buying a collection item at a pop-up store or online earns a random doll keyring, the brand’s page says.
• aespa’s official YouTube channel posted the behind-the-scenes video on 6 July 2026. K-Culture Radar neither downloads nor re-hosts it and links to the official upload.