MEOVV's Anna attends Chloé's Summer 2027 show, a year as its first K-pop ambassador

Anna (안나) of MEOVV attended Chloé’s Summer 2027 collection show during Paris Fashion Week. According to AP, the show was held on the morning of 1 October at the Paris Observatory, and Harper’s Bazaar Korea reported Anna at the show on 4 October. It came a year after the news that she had become the first K-pop artist named a Chloé ambassador.

Chloé’s first K-pop ambassador

Sports Kyunghyang reported on 2 October 2025 that THEBLACKLABEL had announced Anna as a new ambassador for the French luxury brand Chloé. The same article stated that she was the first K-pop artist to become a Chloé ambassador. On 20 October Chloé announced her as a global ambassador and unveiled their first collaboration: a Paddington bag campaign photographed by David Sims and directed by Mati Diop, presented in Paris. Chloé said that “Anna, with her innate creativity and natural energy, perfectly embodies the free, feminine and effortless allure Chloé pursues”. Anna said that Chloé “has always stood for freedom, authenticity and natural beauty, values that resonate deeply with me”, adding that being an ambassador for such a maison was “an honour and a joy”.

A second fashion week, the 26 Winter show

Xports News reported on 3 March 2026 that Anna had left Incheon International Airport for Paris to attend Chloé’s 26 Winter show. In a W Korea interview published on 22 April, she said of that trip: “It was my second fashion week. The first time I was so nervous that I honestly don’t remember much. But this year I definitely had the room to enjoy it.” Her favourite look from the show was an enormous pure-white fur coat, big enough to cover her from head to toe. In the same interview she said, “When I wear Chloé, I get a confidence I can’t quite explain.” She also said that MEOVV’s song ‘Lit Right Now’ makes her picture girls looking for a cosy little café, and that this is close to how she imagines a Chloé girl.

The Summer 2027 show at the Paris Observatory

Sports Kyunghyang reported that Anna left Incheon International Airport for Paris on the morning of 28 September to attend Chloé’s 27 Summer collection show at Paris Fashion Week. AP reported on 1 October that the show was held that morning at the 17th-century Paris Observatory. According to the same report, Chloé’s creative director Chemena Kamali returned to the brand’s archives for her spring-summer 2027 collection, Obsession, and the runway carried lingerie, lace and fishermen’s coats. Harper’s Bazaar Korea reported on 4 October that Anna wore the opening look of the 2026 Fall/Winter collection to the show. Chloé posted the film of the show on its official YouTube channel on 6 October.

Key takeaways

• In October 2025 Anna became the first K-pop artist named a Chloé ambassador.
• On 20 October 2025 Chloé announced her as a global ambassador and unveiled their first collaboration, a Paddington bag campaign.
• After the 26 Winter show in March 2026, Anna attended the Summer 2027 collection show at the Paris Observatory on 1 October.
• MEOVV released the new single ‘GO HARD’ on 12 October.