RESCENE's Liv, Minami, May and Zena Front MLB's 26FW Campaign: 'SLEEK, THE RESCENE WAY'

What happened

The premium lifestyle fashion brand MLB has named RESCENE’s Liv, Minami, May and Zena as new brand models, Ilgan Sports reported on 3 September 2026. According to the same piece, MLB announced the appointment on 1 September by posting teaser content for its 26FW campaign with the four members through its official social accounts, and in the photoshoot released on 3 September the four styled themselves each in their own way.

What the brand gave as its reason was the fit of the image. An MLB marketing official told Ilgan Sports that ‘RESCENE’s fresh and stylish image fits well with the young, trendy brand mood MLB pursues, which is why they are joining us as new brand models’, adding that ‘starting with this 26FW campaign we plan to present a range of content with RESCENE and to communicate MLB’s new season styling actively to consumers’.

The campaign film went up on the brand’s official YouTube channel the same day. The MLBKOREA channel posted ‘[MLB] SLEEK, THE RESCENE WAY.’ on 3 September 2026, and the video description calls it ‘RESCENE and MLB meeting’, then adds: ‘Meet MLB SLEEK, finished in RESCENE’s own lovely-hip mood.’

Why is it trending?

The campaign’s name is on the brand’s own site as well. MLB’s global official site carries the heading ‘RESCENE SLEEK’ and the campaign name ‘SLEEK, THE RESCENE WAY’ above the link into its shoes category, with the line ‘Feminine street shoes suggested by RESCENE’ beneath it. A separate block, leading into the caps category, reads ‘RESCENE HEADWEAR’ and ‘FW HEADWEAR COLLECTION’.

That the appointment does not end with one photoshoot is the brand’s own stated plan. The MLB marketing official told Ilgan Sports that, starting with this 26FW campaign, it would present a range of content with RESCENE and communicate the new season’s styling.

The appointment sits inside RESCENE’s 2026. Ilgan Sports wrote that the group is drawing wide interest on the twin success of the reverse run hit ‘LOVE ATTACK’ and the remake single ‘Pretty Girl’. A ‘reverse run’ (역주행) is the Korean term for a song that climbs the charts well after its release rather than at launch.

What you need to know

• The members named as brand models are Liv, Minami, May and Zena. Ilgan Sports reported it on 3 September 2026.
• MLB announced the appointment on 1 September with teaser content for its 26FW campaign on its official social accounts, and released the photoshoot on 3 September.
• The campaign film ‘[MLB] SLEEK, THE RESCENE WAY.’ went up on MLB Korea’s official YouTube channel on 3 September 2026.
• MLB’s global official site names the campaign ‘SLEEK, THE RESCENE WAY’ and runs the line ‘Feminine street shoes suggested by RESCENE’ with it.
• F&F Holdings’ own brand page describes MLB as ‘a premium lifestyle fashion brand that reinterprets the heritage-based culture of Major League Baseball, the symbol of 150 years of American Sports Lifestyle’.