Hollys' first brand model RESCENE stars in three folk-tale ads
Hollys named RESCENE its first brand model on 18 August 2026, 28 years after the chain launched in 1998, and released three folk-tale ads with the group on its official YouTube channel on 26 August 2026, with Woni, May, Zena, Liv and Minami playing characters.
What happened
Three ads Hollys made with RESCENE went up on the Hollys official YouTube channel on 26 August 2026. All three take traditional Korean folk tales as their concept, building stories that reinterpret traditional ingredients in a modern way.
- ‘The Tiger and the Dried Persimmon’: Woni meets a tiger while searching for the Hogam Smoothie.
- ‘Byeoljubujeon’: May appears as a rabbit heading to the Dragon Palace and Zena as the Dragon Palace princess.
- ‘Geumimja, Heukimja’: a story inspired by the folk tale ‘The Gold Axe and the Silver Axe’. Liv searches for the missing ‘imja’ and meets Minami, who appears as a mountain spirit; the ‘imja’ turns out to be a Hollys black sesame menu item.
Hollys released five autumn seasonal menu items alongside the campaign, among them the Hogam Smoothie, made with ripe persimmons and dried persimmons.
When and where
Hollys said on 18 August 2026 that it had chosen RESCENE as the first brand advertising model in its history. In the same announcement, the company said the ads made with RESCENE would be released at the end of August 2026.
The three ads went up on the Hollys official YouTube channel on 26 August 2026. The English edition of Sports Kyunghyang reported on 27 August 2026 that the new ad had gone on air.
Why it matters
Hollys started in 1998 as the first espresso specialty coffee house in South Korea. RESCENE is the first brand advertising model the company has appointed in the 28 years since.
A Hollys representative said on 18 August 2026 that the bright, friendly energy of RESCENE meeting the Hollys brand’s pursuit of customer joy was expected to create positive synergy. The English edition of Sports Kyunghyang, citing a Hollys representative, reported that the ad aimed to reinterpret folk tales imbued with Korean sentiment through RESCENE’s own personality and charm.
What you need to know
- Ads released: 26 August 2026, on the Hollys official YouTube channel.
- Model announcement: 18 August 2026, the first brand advertising model in the company’s history.
- Casting: Woni in ‘The Tiger and the Dried Persimmon’, May and Zena in ‘Byeoljubujeon’, Liv and Minami in ‘Geumimja, Heukimja’.
- ‘Geumimja, Heukimja’ is inspired by ‘The Gold Axe and the Silver Axe’, and the ‘imja’ in the story is a Hollys black sesame menu item.
- Hollys released five autumn seasonal menu items alongside the campaign, including the Hogam Smoothie made with ripe persimmons and dried persimmons.
- Hollys was founded in 1998, and this is the first time it has appointed a brand model.
Profiles
Groups
RESCENE리센느
RESCENE are a five-member girl group under THE MUZE Entertainment. They debuted on 26 March 2024 with the single album Re:Scene and its title track "UhUh".
Artists
Woni원이
Woni (원이) is a member of RESCENE, the five-member girl group that debuted in March 2024. Her own web-variety YouTube channel passed 1.8 million subscribers in August 2026.
- Group
- RESCENE
- Position
- Leader, Vocalist
- Agency
- THE MUZE Entertainment
- Debut
- 26 March 2024
- Brand model
- Wakiwili, BIODANCE, MBC 2026 Aichi-Nagoya Asian Games
Sources
Claims in this story link to official or primary sources.
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Related
RESCENE
THE MUZE Entertainment
RESCENE are a five-member girl group under THE MUZE Entertainment. They debuted on 26 March 2024 with the single album Re:Scene and its title track "UhUh".
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