Woni Fronts Wackywilly's 26FW Season, With a Pop-Up at The Hyundai Seoul

What happened

Wackywilly has made RESCENE’s Woni its model for the 26FW season and released their first shoot together, ‘오늘은 원이데이~’ (“Today is Woni Day~”). The shoot is built around getting ready for the camera, resting between takes and ordinary moments. It runs through setups and knitwear, fleece pieces meant for early winter, and accessories such as hats, bags and shoes.

When and where

Apparel News reported the appointment and the shoot on 25 August, and Korea Textile News on 27 August. The 26FW WONI DAY campaign page is up on Wackywilly’s own site. The pop-up store runs from 17 to 30 September at The Hyundai Seoul.

Why it matters

Most of RESCENE’s brand work has been announced for the group; this contract is in Woni’s own name. On 15 August she was named an ambassador for BIODANCE, fronting its My First Collagen campaign. A Wackywilly representative said the season’s content was built around daily wear that can be used in everyday life.

What you need to know

• Wackywilly is a casual street brand, and Woni is its 26FW season model.
• The shoot is titled ‘오늘은 원이데이~’ (“Today is Woni Day~”), and the campaign page on the brand’s own site is titled 26FW WONI DAY.
• The pop-up store runs from 17 to 30 September at The Hyundai Seoul and shows the setups, knitwear and other 26FW pieces from the shoot first.
• This is the second individual contract announced for Woni, after the BIODANCE ambassadorship on 15 August.