Woni Fronts Wackywilly's 26FW Season, With a Pop-Up at The Hyundai Seoul

What happened

Wackywilly has made RESCENE’s Woni its model for the 26FW season and released their first shoot together, ‘오늘은 원이데이~’ (“Today is Woni Day~”). FashionSeoul explained the title as a pun: it joins -haetdei, a dialect expression, with the English word ‘Day’, and carries the sense of ‘today, too, the Woni way’. The shoot strings together moments of getting ready for the camera, laughing, resting and joking around as a single story. It runs through setups and knitwear, fleece pieces meant for early winter, and accessories such as hats, bags and shoes.

When and where

Apparel News and FashionSeoul reported the appointment and the shoot on 25 August, and Korea Textile News on 27 August. The 26FW WONI DAY campaign page is up on Wackywilly’s own site. All three outlets reported that a Wackywilly pop-up store would run at The Hyundai Seoul from 17 to 30 September. FashionSeoul wrote that the pop-up marked the brand’s new partnership with Woni, and that the setups, knitwear and other main 26FW pieces she wears in the shoot would be shown there first and exclusively.

Why it matters

Most of RESCENE’s brand work has been announced for the group; this contract is in Woni’s own name. On 15 August she was named an ambassador for BIODANCE, fronting its My First Collagen campaign. A Wackywilly representative told Korea Textile News that the season’s content was built, together with Woni, around daily wear that can be used in everyday life. To FashionSeoul, the representative said the shoot set out to present Wackywilly’s daily wear as clothes that complete a look naturally on special days and in everyday life alike.

What you need to know

• Wackywilly is a casual street brand, and Woni is its 26FW season model.
• The shoot is titled ‘오늘은 원이데이~’ (“Today is Woni Day~”), and the campaign page on the brand’s own site is titled 26FW WONI DAY.
• The pop-up store at The Hyundai Seoul was announced for 17 to 30 September, as the place to see the setups, knitwear and other main 26FW pieces from the shoot first.
• This is the second individual contract announced for Woni, after the BIODANCE ambassadorship on 15 August.