The brands and organisations RESCENE fronted in 2026

Announcements naming RESCENE as a brand model — the face of a company’s advertising — or as an honorary ambassador (홍보대사), a title Korean brands, events and public bodies give to a public figure who represents them for a set period, ran through July and August 2026. This article is a record of those announcements in date order. Each entry says who chose the group or a member, when, for what, and the reason the brand itself gave. The order follows the announcement dates and is editorial.

One reference point is Hollys. On 18 August 2026 the coffee chain said it had selected RESCENE as the first brand advertising model in its history. Hollys began in 1998 as the first espresso specialty house in Korea, and this is the first time it has put a model on its advertising. The company said the campaign will be built around RESCENE members who each represent a different part of Korea meeting the brand. That regional framing sits alongside a run of city ambassador appointments. Geoje named RESCENE honorary ambassadors on 22 May 2026, citing member Woni’s ties to the city. City ambassador appointments are covered in a separate article, so this paragraph is where they are noted here.

There are earlier cases too. RESCENE were named models for the clean beauty brand Ongredients in September 2024, and MAD Club reported that the deal came just after the release of their first mini album SCENEDROME. On 14 August 2026 Economist Korea set out the run of campaigns RESCENE had appeared in — CU, Dong-A Otsuka’s Narangd Cider, Elite school uniforms, Biodance and APE. In the same article an industry official said, “Advertisers these days prefer artists who hold both a fandom and broad public appeal and who can create content themselves, over models who are simply well known.”

Korea Youth Association — 2025 honorary ambassadors

RESCENE were appointed honorary ambassadors of the Korea Youth Association for 2025 on 11 February 2025. The association gave as its reason that the group’s unadorned manner, fresh image and rookie enthusiasm resemble the young people the organisation supports. The appointment photograph in the association’s press release shows RESCENE with its secretary general.

CU — brand model, 1 July 2026

BGF Retail, which operates the convenience store chain CU, said on 1 July 2026 that it had named RESCENE brand models. CU said it would roll out collaboration products across several categories reflecting the members’ tastes and ideas. A main commercial, a behind-the-scenes sketch and short-form content are being produced alongside it. ET News reported that CU entered the collaboration amid a broader shift in which k-pop fandom spending is spreading across food and lifestyle goods.

Elite school uniforms — contract renewed, 3 July 2026

Hyungji Elite said on 3 July 2026 that it was continuing its exclusive model contract with RESCENE, an arrangement under which the group appears only for that brand in its category. RESCENE serve as Elite school uniform models for a second consecutive year. In the same announcement Hyungji Elite said it had selected NOWZ as a new model; NOWZ is a group the company named alongside RESCENE for the campaign. Hyungji Elite said, “Through the appeal of RESCENE and NOWZ, we will convey the brand image of ‘THE comfortable uniform’ (‘THE 편한 교복’) more effectively.”

Domino’s Pizza — exclusive brand model, July 2026

Domino’s Pizza named RESCENE as new exclusive brand models in July 2026. The commercial featuring the group was released from 16 July 2026 across television, cinemas, YouTube and other platforms. Domino’s Pizza said, “We selected them as models because we judged that the bright and enjoyable image the brand pursues suits RESCENE’s healthy energy well.”

Character Licensing Fair 2026 — honorary ambassadors, 16 July

RESCENE were appointed honorary ambassadors of the Character Licensing Fair 2026 on 16 July 2026, a role they held for a second consecutive year. The 25th edition of the fair ran from 16 to 19 July 2026 at COEX in Samseong-dong, Seoul. RESCENE performed a congratulatory stage at the opening ceremony and joined photo sessions with the fair’s leading characters. The group also hosted a booth introducing their own character, Remini. Remini is an animal character created by the character IP producer Ollaboex, using members Woni, Liv, Minami, May and Zena as its motif. RESCENE said, “It is an honour to serve as honorary ambassadors again this year after last year.”

Narangd Cider — new models, 21 July 2026

Dong-A Otsuka said on 21 July 2026 that it had chosen RESCENE as the new models for its zero-sugar soft drink brand Narangd Cider (나랑드사이다). The new commercial with the group was scheduled for release in early August 2026. Dong-A Otsuka said, “RESCENE’s path, focusing on substance rather than flash and building a colour of their own, meets the brand direction of Narangd Cider.”

APE — brand model, 13 August 2026

Adapt, which operates the hair solution brand APE, said on 13 August 2026 that it had named RESCENE brand models. Adapt was founded in 2017 and also runs OBgE, Foodology and Pooly. An APE representative said the natural, approachable image of the RESCENE members would blend with the products across a range of content.

Biodance — Woni named ambassador, 15 August

Alongside the group contracts, individual deals for members continued. Biodance said on 15 August 2026 that it had named RESCENE’s Woni a new ambassador and was launching the ‘My First Collagen’ campaign with her. Biodance said, “Woni’s growth, in which she has proved her potential through steady effort, and her bright and approachable appeal fit the campaign message of building good skin condition consistently from now on.”

Hollys — first brand model in the company’s history, 18 August 2026

Hollys said on 18 August 2026 that it had selected RESCENE as the first brand advertising model since the company was founded. Hollys began in 1998 as the first espresso specialty house in Korea. The commercial with RESCENE was set for release at the end of August 2026. Hollys said the campaign will show RESCENE members who each represent a different part of Korea meeting the brand. A Hollys representative said, “As this is the first brand model we have presented since the brand launched, we plan to show a range of activities with RESCENE that bring enjoyment to customers.” Digital Daily reported the appointment the same day.

Hanskin — Minami and Zena named models, 24 August

Hanskin said on 24 August 2026 that it had named RESCENE’s Minami and Zena brand models. The two front Hanskin’s rebranding campaign. A Hanskin representative said, “It is significant that we have moved early within the beauty sector to sign RESCENE’s Minami and Zena, who are rapidly widening their profile through music, content and social media.”

Wakywilly — Woni as sole model for 26FW, 26 August

RESCENE’s Woni was named the sole model for the 26FW season of the casual street brand Wakywilly on 26 August 2026. Wakywilly said, “Woni’s own bright and positive energy blended well with the brand image Wakywilly pursues.”