Dong-A Otsuka reports Narangd Cider sales up 48% in RESCENE's first month as models — 21 July to 21 August

What happened

Dong-A Otsuka said on 27 August 2026 that sales of Narangd Cider had risen 48% year on year over the month after it named the girl group RESCENE the brand’s models. The company said the figure compares the month from 21 July to 21 August, immediately after the appointment, with the same period a year earlier, and that it was compiled from sales data across major online channels, Dong-A Otsuka’s own online store and convenience stores.

Three outlets carried the same figures. Hankyung and Herald Business reported them on 27 August, and CBC News set them down on 1 September in a piece that groups RESCENE’s recent activity by date, giving the same 48% rise, the same month and the same sales channels.

A view count came with the same announcement. Dong-A Otsuka said the videos on its official YouTube channel about Narangd Cider and RESCENE, among them the commercial released on 7 August, had passed 18 million views in total. That is the sum of the related videos on the channel, not the count of any single one.

According to Hankyung, Jang Kyung-jin, brand manager for Narangd Cider, said: “Since RESCENE were named models, consumer interest in Narangd Cider has risen sharply, especially among younger people,” and “we will present a range of limited-edition packages and promotions and firm up our position in the zero-sugar soft drink market.” Dong-A Otsuka said in the same announcement that a limited-edition package and a RESCENE photocard giveaway are planned for September.

Why is it trending?

What Dong-A Otsuka put out this time is not a contract but the sales that followed one. The appointment was already known on 21 July, and the announcement of 27 August set out the month’s figure, how it was counted and what the company plans for September.

The commercial came between those two dates. According to Electronic Times, Dong-A Otsuka released the new commercial made with RESCENE, the brand’s new models, on 7 August. The same outlet reported that it opens with the members singing the jingle as they drive along a coastline, and that shots of food and Narangd Cider together carry the sense of refreshment the brand is known for. The commercial ran on Dong-A Otsuka’s official social media channels and on television.

CBC News carried the explanation Dong-A Otsuka gave in the announcement: that advertising and content with RESCENE drew consumer interest, which fed through into sales. Hankyung wrote that the ‘Geoje yaho’ meme RESCENE brought out of a YouTube video had made them a talking point among younger people, and read the brand’s awareness and favourability as having risen with it.

What you need to know

• The announcement came from Dong-A Otsuka on 27 August 2026. The post in the company’s own newsroom and the press reports of that day carry the same content.
• The figure is a 48% year-on-year rise in sales, compiled and stated by Dong-A Otsuka itself.
• The month counted runs from 21 July to 21 August 2026, immediately after RESCENE were named models.
• The sales data behind it comes from major online channels, Dong-A Otsuka’s own online store and convenience stores.
• Dong-A Otsuka said the videos about Narangd Cider and RESCENE on its official YouTube channel, among them the commercial released on 7 August, had passed 18 million views.
• Dong-A Otsuka said a limited-edition package and a RESCENE photocard giveaway are planned for September. As of 2 September no outlet has reported a release date or how either will work.