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Yeji of ITZY making a finger heart at a Barrie brand event photo wall in Seongsu-dong, Seoul.Yeji예지
K-POPIT 케이팝잇, CC BY 3.0, via YouTube · CC BY
Artists

Yeji

예지

Yeji (예지) is the leader of ITZY, the JYP Entertainment girl group. On 10 March 2025 she released the mini album AIR, the first solo record by an ITZY member, and that November she became a global brand ambassador for Roger Vivier.

Group
ITZY
Position
Leader
Agency
JYP Entertainment
Debut
12 February 2019
Born
26 May 2000
From
Jeonju, South Korea
Brand model
Roger Vivier

A leader from Jeonju

Yeji (예지) is the leader of ITZY, the girl group signed to JYP Entertainment. Jeonbuk Domin Ilbo reported on 8 March 2019 that she is from Jeonju and that she became a JYP trainee through an audition in January 2016, debuting three years later as the group’s leader.

In December 2018, a little over two months before that debut, she appeared on SBS’s The Fan as JYP trainee Hwang Yeji. According to the Hankook Ilbo, 2PM’s Junho, who put her forward, described her as someone who “practises steadily and diligently, travelling back and forth between her hometown of Jeonju and Seoul”, and Soompi reported that she performed to Zara Larsson’s ‘Ain’t My Fault’.

Two writing credits, and AIR

Her first solo song is ‘Crown On My Head’, from the mini album BORN TO BE, released on 8 January 2024. SPOTV News reported on 20 December 2023 that its music video was the first of the members’ solo videos to be released, that Yeji co-wrote the lyrics and music, and that the song drew on ‘crown’ and ‘queen’, two words that stand for ITZY.

News1 announced on 10 February 2025 that Yeji would release the mini album AIR on 10 March, the first solo record by a member of the group. According to Newsis it holds four songs: the title track ‘Air’, ‘Invasion’, ‘Can’t Slow Me, No’ and ‘258’, with Park Jin-young contributing to the production. At a press conference on release day she said that, having written for her earlier solo song, this time she had been asked to put meaning into the title track, and that she “wanted to write lyrics that feel overwhelming”. Listeners, she added, might find themselves asking “was there a voice like this?” (SPOTV News).

Sports Kyunghyang reported that she performed ‘Air’ on four music shows over four days, from Mnet’s M Countdown on 13 March to SBS’s Inkigayo on the 16th. Billboard in July and NME in December each placed ‘Air’ on their lists of the year’s K-pop songs, and NME wrote that “Yeji’s solo debut was one of 2025’s most satisfying surprises.” On 30 August she played a solo set at a-nation 2025, the summer music festival at Ajinomoto Stadium in Tokyo (MHN Sports).

An ambassadorship, and ‘Pocket’

Roger Vivier named Yeji a brand ambassador in February 2025 (Marie Claire Korea), and Star News reported on 25 November that she had become the brand’s global brand ambassador. In between, on 11 July, she sat in as a special host on KBS 2TV’s Stars’ Top Recipe at Fun-Staurant (News1).

At the group’s three-night world tour stop in Seoul, at Jamsil Indoor Stadium in February 2026, Yeji gave the first performance of an unreleased solo song, ‘Pocket’. MHN wrote that she filled the stage with a Y2K sound and powerful choreography. Three months later the song appeared under her name on the mini album Motto (The Korea Herald, 18 May 2026).

Group

ITZY

Profile
Groups

ITZY

JYP Entertainment

ITZY (있지) is a five-piece JYP Entertainment girl group — Yeji, Lia, Ryujin, Chaeryeong and Yuna. They debuted on 12 February 2019 with the single IT'z Different and its title track 'Dalla Dalla', and released their twelfth mini album Motto in May 2026.

Videos

Official video YEJI "Air" M/V · JYP EntertainmentYouTube ↗

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Sources

The reports behind the facts above, for the ones no story on the site covers yet. A row with a story cites its sources there; the act's own channel and a brand's official page are linked in the rows themselves.

  1. 01
    marieclairekorea.com Roger Vivier · brand ambassador (global brand ambassador from November 2025)· 25 Feb 2025 Endorsements

Translated from the Korean original.

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