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RESCENE's Scent on Every Record, From Floral to Grapefruit

RESCENE have set one main scent on seven records, from the floral of the March 2024 debut single Re:Scene to the grapefruit of 'Pretty Girl' in July 2026, with ambergris, soap, grass, berry and incense between. The concept began with CEO Lee Ju-heon's keyword 'scent', producer Kim Hye-su told IZM.

Published Updated 7 min readReviewed by TD Kim

RESCENE have set one main scent on every record. Edaily wrote on 24 October 2025 that the group had so far expressed floral, ambergris, soap and grass scents, among others, through its music. Nocut News, on 18 July 2026, set out the run: starting from the debut single’s floral scent, the group had released music carrying a sea scent, a clean soap scent, the scent of grass after rain, a five-berry scent and an incense scent, and the scent of the latest release, ‘Pretty Girl’, was grapefruit. From the debut single Re:Scene on 26 March 2024 to the remake single ‘Pretty Girl’ on 8 July 2026, seven records have a reported scent. The order below is the release order, not a ranking.

The name RESCENE combines ‘scene’ and ‘scent’, and the agency, THE MUZE Entertainment, says on its official album page that the group builds its music on the Proust effect, by which a scent brings back a past memory. The origin of the name and the full list of records are in the reference article.

Where the concept came from is in an interview the music webzine IZM published on 10 July 2025. Kim Hye-su, a director and producer at THE MUZE Entertainment, said there that surviving a fast-consuming, fast-changing K-pop market was the biggest task in planning RESCENE. “While we were mulling it over, CEO Lee Ju-heon suddenly put forward the keyword ‘scent’, and the team added the ‘Proust effect’ to it,” she said, explaining that RESCENE’s music was planned so that it would not be limited to a listening experience but would carry a scent one could smell. Every album concept is made under that principle, in her words. Kim writes songs with Lee under the name The Muze.

Re:Scene (26 March 2024) — floral

On its official album page THE MUZE Entertainment presented Re:Scene as the record carrying the first scent RESCENE would raise with its debut album, floral, and wrote that the title track ‘UhUh’ delivers a bold, alluring ‘Burning Flower’ concept in an intense, fragrant performance. Newsis reported from the showcase on 26 March 2024 that the album holds two tracks on the theme of a floral scent and that the physical album comes with a scent strip. Woni said there: “It means we will spread RESCENE’s own scent to you. We wanted to deliver something you can feel with your eyes and your ears too.” May said: “When you layer different perfumes, don’t you get new and varied scents? We will express the colour and charm only RESCENE has through varied concepts and reach you as a scent that will not be forgotten.”

Korea JoongAng Daily reported the same day that the showcase hall had a soft floral aroma thanks to the perfumed blotter paper in each physical copy of the album. According to the paper, Zena explained that ‘UhUh’ revolves around the scent of the burning flower left over after a flower bursts into flame, and Liv introduced the pre-release track ‘YoYo’ as a pop-dance score that welcomes everyone attracted to the group’s flowery scent. The choreography of ‘UhUh’ includes a move in which the members rub their wrists, as one would after applying perfume, the same report wrote. Minami told Nocut News: “When you smell a scent, doesn’t a scene (from some point in time) come back to you? In the same way, we want to be a group people remember, one they recall again when they see us and hear our music.”

Official video RESCENE (리센느) ‘UhUh’ MV · RESCENEYouTube ↗

SCENEDROME (27 August 2024) — ambergris

The scent of the first mini album SCENEDROME is ambergris. Ilgan Sports wrote on 11 December 2024 that the album carries an ambergris scent evoking the sea, and that, like ambergris, which is only complete when combined with other scents, RESCENE put into it the message of ‘the value of each other that shines brighter together’. According to the same report, Billboard, in its 6 December 2024 piece on the staff’s best K-pop albums of 2024, wrote of the album that “every corner of the first mini album is filled with scent and melody”. Star News wrote on 20 January 2025, announcing the next album, that RESCENE had given off an ambergris scent evoking the sea through SCENEDROME. The Fact summarised on 2 December 2025 that on this album RESCENE became a mermaid who came from the sea to the city in search of lost ambergris, and put the emotions she meets along the way into the ambergris scent. The title track ‘LOVE ATTACK’ is on this album.

Glow Up (5 February 2025) — soap

The scent of the second mini album Glow Up is soap. Star News, reporting the comeback trailer on 20 January 2025, wrote that this time it would be a clean soap scent. At the showcase at Ilji Art Hall in Gangnam District, Seoul, on 5 February, the leader Woni introduced it as “an album with a soap-scent concept this time. We expressed a clear, clean scent, and the song carries a message of hope too”, Nocut News reported. Asked why soap, May answered: “We come back with a new scent every album, don’t we? We think a lot among ourselves about which scent would feel new for the next album, and lately we even thought of something like a fruit-basket scent,” adding, “We thought soap was the scent that could show how we have ‘glowed up’ and a lot more.” ET News introduced the title track ‘Glow Up’ the same day as a dance track with the group’s dreamy, hopeful chorus melody and a kitsch hook, carrying plenty of the album’s main scent, soap. The album holds five tracks, the title track along with ‘CRASH’, ‘Going on’, ‘In my lotion’ and ‘Cotton Candy’, and was released at 6 p.m. KST on 5 February.

Dearest (2 July 2025) — grass

The scent of the second single Dearest is grass. Sports Kyunghyang reported on 15 June 2025 that RESCENE, who take ‘scent’ and ‘music’ as their core keywords and present a different scent with each album, had put a fresh grass scent into the new record. According to the same report, the album started from the question of how the group wants to be remembered, holds the two tracks ‘Deja Vu’, the title track, and ‘Mood’, and came out at 6 p.m. KST on 2 July. The Fact wrote on 2 December 2025 that the album put that question into the scent of wet grass that fills the air after the rain has stopped.

lip bomb (25 November 2025) — berry

The main scent of the third mini album lip bomb is berry. Edaily, reporting the comeback on 24 October 2025, wrote that the agency had said, “Please look forward to the scent RESCENE will spread with this album,” and ‘Heart Drop’ was pre-released on 6 November, ahead of the album. ET News reported on 20 November that the album’s main theme, ‘Berry’, is a scent completed by combining the colours and charms of five berries. Each track has a berry: cranberry for ‘Heart Drop’, blackberry for ‘Bloom’, raspberry for ‘Love Echo’, strawberry for ‘Hello XO’ and blueberry for ‘MVP’. Ilgan Sports, reporting the showcase at Myunghwa Live Hall in Yeongdeungpo District, Seoul, on 25 November, wrote that the double title tracks are ‘Heart Drop’ and ‘Bloom’. Minami said there: “We have run this far with the concept of scent. Meeting scent in a new way, as a ‘lip bomb’, felt fresh.” Liv explained the reason ‘Heart Drop’ was released first as “a song that can show the addictiveness of the berry scent directly”. The Fact wrote again on 2 December that the album’s main scent is berry.

Runaway (8 April 2026) — incense

The main scent of the first digital single ‘Runaway’ is incense. The Fact, relaying the agency’s announcement on 8 April 2026, wrote that RESCENE, who put a particular scent forward as the concept of every new song, had set this single’s main scent as incense. According to the same report, ‘Runaway’ is a song that calls to mind a scent slowly drifting over air that has sunk heavily, like incense, and its lyrics tell of moving in a direction chosen for oneself and completing the real ‘me’ and ‘us’ on that chosen road. Sports Kyunghyang described the scent the same day as one that evokes a silence sunk heavily in bleak air and the smoke slowly drifting above it. The song was released at 6 p.m. KST on 8 April.

Pretty Girl (8 July 2026) — grapefruit

The scent of ‘Pretty Girl’, a remake of KARA’s 2008 song, is grapefruit. Ilgan Sports reported on 8 July 2026 that RESCENE, who have put a scent concept of their own on every album, set this song’s theme as a grapefruit scent and emphasised a refreshing charm. The same report wrote that the group reinterpreted the song by keeping the original’s cute charm while adding a bright, fresh mood, like a grapefruit scent bursting on the tongue. JoyNews24 reported the same day that the song’s main scent is grapefruit. The song came out at 6 p.m. KST on 8 July, and the story of the arrangement is in a separate article.

Profiles

Sources

Claims in this story link to official or primary sources.

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    Re:Scene — THE MUZE Entertainment 공식 앨범 페이지officialTHE MUZE Entertainment (더뮤즈엔터테인먼트 공식)· 26 Mar 2024
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    리센느, 미국 빌보드도 극찬한 '씬드롬'... 역주행 각press일간스포츠 (Ilgan Sports)· 11 Dec 2024
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    [TF초점] 잔잔하게 스며드는 '리센느 향기'press더팩트 (The Fact)· 2 Dec 2025
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    [공식] 리센느, 디지털 싱글 'Runaway' 공개press스포츠경향 (Sports Kyunghyang)· 8 Apr 2026
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    [K팝을 만드는 사람들] #3 프로듀서 김혜수pressIZM (음악 웹진 이즘)· 10 Jul 2025
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    RESCENE releases collaboration project track 'Busy Boy' "I don't like you, Busy Boy"pressSports Kyunghyang English (스포츠경향 영문판)· 28 Feb 2026

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RESCENE

THE MUZE Entertainment

RESCENE are a five-member girl group under THE MUZE Entertainment. They debuted on 26 March 2024 with the single album Re:Scene and its title track "UhUh".

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Woni

Leader · Vocalist

ArtistsTrend signal: Rising

Liv

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ArtistsTrend signal: Rising

May

Vocalist

Title track

UhUh

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YoYo

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