AGE20'S Names IVE's Rei Its Global Ambassador

What happened

AGE20’S, the makeup brand of Aekyung Industrial, has named Rei of IVE its global ambassador. Aekyung Industrial announced it in a release on 19 August 2026, saying that it would begin rebranding AGE20’S as a global brand from the second half of 2026. Herald Business and Cosmorning reported the appointment the same day. The release said that with the appointment the brand would build a new brand image and a new universe for itself as a skin-first makeup brand, and would widen its contact with consumers at home and abroad on the strength of Rei’s reach.

Why is it trending?

What the brand announced is not a single modelling deal but a plan to change the brand itself. Herald Business wrote that AGE20’S would build a new universe for itself as a skin-first makeup brand while speaking to consumers at home and abroad. The release also set out the order of the campaign: a brand film and a photoshoot first, then large-scale outdoor advertising in the Gangnam, Seongsu and Hongdae districts of Seoul and in subway stations, and then a pop-up store. Cosmorning reported that the brand film and the photoshoot would be released from August 2026.

What you need to know

• The appointment: Aekyung Industrial announced it in a release on 19 August 2026. The global ambassador for AGE20’S is Rei of IVE.
• What the brand said it is doing: building a new brand image and a new universe for itself as a skin-first makeup brand, and widening its contact with consumers at home and abroad on the strength of Rei’s reach.
• The order of the campaign: a brand film and a photoshoot come first. Then large-scale outdoor advertising in the Gangnam, Seongsu and Hongdae districts of Seoul and in subway stations, and a pop-up store.
• When: from the second half of 2026. Cosmorning reported that the brand film and the photoshoot would be released from August 2026.
• In the brand’s words: a brand manager for AGE20’S said, “With Rei, who has a global fandom and a trendy sensibility, we get to show the new shape of the brand AGE20’S is aiming for.”
• The video: the official AGE20’S YouTube channel published a campaign teaser on 8 September 2026. Its description reads “COMING SOON” with the date 11 September 2026, and puts the names of Rei and AGE20’S side by side.