Rosé's 'new trick' Arrives 18 September With a Video Shot on iPhone 18 Pro

What happened

Rosé releases her new single ‘new trick’ on 18 September 2026. On 10 September, THE BLACK LABEL told News1 that the track would reach music services at 8 a.m. KST. It is her first new track since ‘Messy’, from the film F1, in May 2025 — a gap of about one year and four months.

Vogue described ‘new trick’ as a one-off single. In the same interview, Rosé said she wrote it with Amy Allen about two days after the 2026 Met Gala in New York. She said that after writing sad song after sad song for her first full-length album rosie, she had lately been unable to relate to or write that kind of song. This time, the pair made something deliberately not sad. ‘new trick’ is not the first single from her untitled second full-length album, which the outlet says is planned for 2027.

When and where

‘new trick’ arrives on music services at 8 a.m. KST on 18 September 2026. Its music video is due alongside the track. Dave Meyers, who directed BLACKPINK’s ‘JUMP’ video, directed this one. News1 and Vogue reported that it was made for Apple’s ‘Shot on iPhone’ campaign and filmed entirely on the iPhone 18 Pro.

Rosé and Apple’s official Instagram accounts shared a mirror selfie of her holding the iPhone 18 Pro and a lollipop teaser on 9 September. Before release, those short previews and the announced production details are all that can be checked. The full song’s structure and any chart result will only be knowable after it arrives.

Why it matters

The release places a song announcement and a new-device campaign in the same frame. Rosé told Vogue that she had long admired videos filmed on iPhones and Dave Meyers’s work. She said that making ‘new trick’ let her channel a different character in the studio and that she was excited to share its energy. The same interview says that the track reminded her of the pop-rock songs used in Apple advertising in the 2000s.

The campaign also drew a response from a rival brand. Edaily reported that Samsung Canada’s official Instagram account left a joking comment on Rosé and Apple’s post on 12 September; by the following day’s report it had more than 180,000 likes. The report also noted that BLACKPINK had been a global ambassador for Samsung’s Galaxy A series in 2019. The exchange shows that the campaign itself had become a separate talking point before the song’s release.

What you need to know

• The release time is 8 a.m. KST on 18 September 2026.
• Dave Meyers directed the music video, filmed entirely on the iPhone 18 Pro for Apple’s ‘Shot on iPhone’ campaign.
• Rosé said that she wrote the song with Amy Allen about two days after the Met Gala.
• The song is a one-off single. It is not the first single from her untitled second full-length album planned for 2027.
• Because this story was written before release, it does not assess the full track or report post-release performance.