Skip to content
K-Culture Radar
Sullyoon of NMIXX at the CHAGEE Gangnam flagship store opening photocall, one hand raised beside her face as she looks at the camera.Sullyoon설윤
K-POPIT 케이팝잇, CC BY 3.0, via YouTube · CC BY
Artists

Sullyoon

설윤

Sullyoon (설윤) is a member of NMIXX, the JYP Entertainment girl group that debuted on 22 February 2022, and is from Daejeon. She hosted MBC's music show Show! Music Core for about two years from 2023 and became Bioderma's brand ambassador in August 2026.

Group
NMIXX
Agency
JYP Entertainment
Debut
22 February 2022
Born
26 January 2004
From
Daejeon
Brand model
바이오더마, 엘리자베스아덴, 르꼬끄 스포르티브

Who Sullyoon is

Sullyoon (설윤) is from Daejeon and a member of NMIXX, the six-member JYP Entertainment girl group. She debuted with them on 22 February 2022 with the single album AD MARE, and the agency’s own profile page lists her third of the six. That she is from Daejeon is something she said herself in the Hanwha Eagles’ video ahead of her first pitch for the club in September 2025, and Asia News Agency and Sports Chosun reported it that way.

Outside the group’s releases she has worked as a music-show host. She was an MC of MBC’s Show! Music Core from 15 April 2023 to 15 February 2025, and Sports Seoul looked back on it in November 2025 as about two years of hosting. She has taken a ballpark mound three times, throwing the ceremonial first pitch at the Oakland Athletics’ home game in Sacramento in August 2025, at the Hanwha Eagles’ home game in Daejeon in September the same year, and at the San Francisco Giants’ home game in April 2026.

Three brand relationships are confirmed by reports. In October 2024 le coq sportif chose Haewon and Sullyoon as the models of its 2024 FW campaign; in June 2025 Elizabeth Arden released a Capsule Serum photoshoot with her and introduced her as its ‘muse’; and in August 2026 Bioderma named her its brand ambassador alongside the launch of Atoderm Facial Lotion. At the events of ETRO, H&M, Longchamp and CHAGEE she appeared as an invited guest, and no outlet described her as those brands’ ambassador.

What to watch

The group’s official YouTube channel is the place to start. K-Culture Radar links to official uploads rather than re-hosting them, so that channel and the Korean music shows are where to follow her.

Timeline

  1. Ambassador

    Sullyoon named Bioderma's brand ambassador for the Atoderm Facial Lotion campaign

    Bioderma appointed Sullyoon as it launched the Atoderm line's first face-only product. The campaign film went up on the brand's official YouTube channel on 24 August.

    Brief · Read the story
  2. Note

    Digital cover of Harper's Bazaar Korea's July issue, a photoshoot with Onitsuka Tiger titled 'In The Wings'

    Two digital covers on the theme of a ballerina in the moment before the curtain rises. The magazine wrote that the clothes and shoes in the shoot are Onitsuka Tiger's.

    하퍼스 바자 코리아 · Source 1
  3. Appearance

    Cuts the ribbon at the opening of CHAGEE's Gangnam flagship store

    She attended the opening of the tea brand's first store in Korea, in Seocho-gu, Seoul, and took part in the ribbon cutting.

    디지털타임스 · Source 2
  4. Appearance

    Sullyoon throws the first pitch at the San Francisco Giants' home game, caught by Lee Jung-hoo

    The Giants against the Phillies at Oracle Park. NMIXX performed 'Blue Valentine' after the pitch.

    Feature · Read the story
  5. Release

    Sullyoon releases 'Always', her duet with Parc Jae Jung

    A ballad about a parting, written and composed again by Parc Jae Jung and Park Hyun-jung, the pair behind 'Let's Say Goodbye'.

    Feature · Read the story
  6. Appearance

    Sullyoon and Haewon appear on the Daejeon episode of SBS's Whenever Possible

    An episode filmed in Sullyoon's home city. At KAIST the two sang 'Hello, Gabby!' on the spot at a fan's request.

    Explainer · Read the story
  7. Appearance

    Attends the opening of Longchamp's pop-up store 'Le Village Longchamp'

    At Lotte Department Store Avenuel Jamsil, Seoul, a pop-up presenting the spring 2026 collection 'Cocooning on Ice'; she attended with Jiwoo.

    아시아투데이 · Source 3
  8. Appearance

    Attends the opening photocall of H&M Seongsu

    A photo session at the opening event of H&M Seongsu in Seongsu-dong, Seoul.

    엑스포츠뉴스 · Source 4
  9. Appearance

    Sullyoon throws the first pitch at the Hanwha Eagles' home game in her home city of Daejeon

    Hanwha Life Ballpark in Daejeon. The club called it her hometown on its official Instagram, and Sullyoon took the mound in a full Hanwha uniform.

    Feature · Read the story
  10. Appearance

    Attends the photocall for ETRO's autumn-winter 2025 collection presentation

    The presentation was held at the Strax Gallery in Nonhyeon-dong, Seoul.

    전자신문 · Source 5
  11. Appearance

    Sullyoon throws the first pitch at the Oakland Athletics' home game, with Lily singing the US anthem

    The Athletics against the Diamondbacks at Sutter Health Park in Sacramento. NMIXX performed two songs in the home team's uniform.

    Feature · Read the story
  12. Appearance

    Sullyoon's last broadcast as Show! Music Core MC, closing about 1 year and 10 months of hosting

    She stepped down together with Younghoon of THE BOYZ and the actor Lee Jung-ha. iMBC reported it on 8 February.

    Feature · Read the story
  13. Appearance

    Sullyoon's first broadcast as MBC's Show! Music Core MC, with a 'Mr. Chu' special stage

    The first broadcast after MBC announced her as a new MC on 6 April. She hosted with Jungwoo of NCT and Lee Know of Stray Kids, and the MBCkpop channel posted the special stage.

    Feature · Read the story
  14. Release

    Sullyoon and Lily release 'The Moment' for the Love to Hate You soundtrack

    The song their agency introduced as NMIXX's first unit OST. The music video went up on the STONE MUSIC channel the same day.

    Explainer · Read the story
Group

NMIXX

Profile
Groups

NMIXX

JYP Entertainment

NMIXX are a six-member girl group under JYP Entertainment — Lily, Haewon, Sullyoon, Bae, Jiwoo and Kyujin. They debuted on 22 February 2022 with the single album AD MARE and its title track 'O.O', and took their first music-show win in August 2024 with '별별별 (See that?)'.

Endorsements

Stories

Explainer

K-popTrend signal: Steady

A day in Daejeon with Sullyoon and Haewon — SBS's Whenever Possible, 20 January

Sullyoon and Haewon of NMIXX spent a day in Sullyoon's home city of Daejeon on the episode of SBS's Whenever Possible broadcast on 20 January 2026. At KAIST they sang 'Hello, Gabby!' on the spot for a member of the fan club NSWER, and Xports News reported that the episode led all Tuesday variety shows.

K-popTrend signal: Steady

'The Moment', sung by Sullyoon and Lily — NMIXX's first unit OST

Sullyoon and Lily of NMIXX released 'The Moment', part 4 of the soundtrack to the Netflix original series Love to Hate You, at 6 p.m. KST on 16 February 2023. Their agency JYP Entertainment called it the group's first unit OST, and Hankyung TV called it the pair's first duet since their debut.

Feature

K-popFeatureTrend signal: Surging

From Incheon to Tokyo: the 17 cities of NMIXX's first world tour

NMIXX's first headline world tour, EPISODE 1: ZERO FRONTIER, opened at Incheon's Inspire Arena in November 2025, four years after the group debuted. It went through five European cities and six North American ones in spring 2026, and grew to 19 shows in 17 cities once five Asian dates were added.

Brief

Sources

The reports behind the facts above, for the ones no story on the site covers yet. A row with a story cites its sources there; the act's own channel and a brand's official page are linked in the rows themselves.

  1. 01
    하퍼스 바자 코리아 Digital cover of Harper's Bazaar Korea's July issue, a photoshoot with Onitsuka Tiger titled 'In The Wings'· 26 Jun 2026 Timeline
  2. 02
    디지털타임스 Cuts the ribbon at the opening of CHAGEE's Gangnam flagship store· 30 Apr 2026 Timeline
  3. 03
    아시아투데이 Attends the opening of Longchamp's pop-up store 'Le Village Longchamp'· 11 Nov 2025 Timeline
  4. 04
    엑스포츠뉴스 Attends the opening photocall of H&M Seongsu· 29 Oct 2025 Timeline
  5. 05
    전자신문 Attends the photocall for ETRO's autumn-winter 2025 collection presentation· 27 Aug 2025 Timeline
  6. 06
    vegannews.co.kr 바이오더마 · brand ambassador· 20 Aug 2026 Endorsements
  7. 07
    ajunews.com 엘리자베스아덴 · Capsule Serum photoshoot, introduced by the brand as its 'muse'· 30 Jun 2025 Endorsements
  8. 08
    sportsseoul.com 르꼬끄 스포르티브 · model of the 2024 FW campaign 'SEE THAT', with Haewon· 10 Oct 2024 Endorsements